The Rider Project Presents: The Emerald City.
A display of fine art in the back of a Ryder truck that interprets the word green.

Outside the Gene Siskel Film Center Chicago, IL.
Sunday November 19th, 2006.










Survival Design
(Jason Brown and
Elizabeth Scofield)


Dan Gunn


Tamara Gubernat






Alee Peoples


Wagner Malta Tavares


Jereon Nelemans


Cai Gillis




Justin Williams


Michele Gambetta




Alex Chitty


Aaron Zimmerman


Cassie Thornton (floor tiles and book case)
Joe Hardesty (skulls)


Joe Hardesty


Cassie Thornton


Stephanie Nadeau


The Rider Project outside
The Pontiac Cafe in
Chicago's Wicker Park
neighborhood.






Dan Gunn, Jason Brown
and Tamara Gubernat
installing Tamara's piece.


Alee Peoples installing
her net piece on State St.



Alex Chitty and others
deinstalling in SAIC's loading dock.


SAIC's flyer for
The Rider Project's
Visiting Artist Lecture


A modest crowd gathers
in the SAIC Auditorium.


Jason Brown preparing
Survival Design's part of
the lecture.


Aaron Zimmerman
calms his nerves with
coffee (!?) before his
part of the lecture.


Rider Project Director
Michele Gambetta
delivering her part of
the lecture.

The Emerald City website is up and running at art-anon.org.

Here is a link to it.

Please share it with anyone and everyone you think would be interested in checking out the show.

OPERATION EDUCATION
Hi! I am posting the conversation between Alex Chitty and I in regards to an educational component for Rider in chicago. The initial conversation is below, and the followups will be in the comment section of this post. Please post feedback!
-Cassie

Email sent last week:
Hi Alex,
How are you? I am Cassie, and I am one of the NY artists in the Rider Project. I was hoping we could begin a dialogue about the educational program you suggested in your proposal for Emerald City. Are you interested in developing that as a component of your piece? Or as a supplement to the overall show? I would love to help you develop a plan! Let me know what you are thinking about in terms of content and logistics.

Ok everybody,

Here's what I need for the website and other
promotional materials:

-2 images (preferably of what you will be exhibiting
but if that's not possible the best examples of what you do.)
Maximum size: 500 pixels wide by 600 pixels tall.

-3 sentences on your work. If you are submitting
images of what you will be exhibiting, 3 sentences
describing your piece. If not a general artists
statement that you don't mind being edited will do.
Be clear, descriptive and succinct.

-Image details: Title, media, dimensions and date completed.

-A link to your website if you have one.

-A contact email that you don't mind being public in
case anyone wants to talk to you about your work.

-Your name as you want it spelled on the cards.

I need this as soon as possible: At the latest the
evening of Monday October 30th.

Feel free to email me with any questions. Have a
happy Halloween weekend.


Aaron.

PUBLIC RELATIONS

Hello Citizens of The Emerald City,

For those of you who don't know me I'm Aaron and aside
from being one of your coexhibitors in The Emerald
City show I'll be heading up the PR for this verdant
venture. I qualified for this position because I have
4 years of experience writing reviews for magazines
and websites on art and culture in New York and
Europe. I have also done alot of PR work for
galleries and other art organizations.

Over the course of the next week or so I will be
calling on you to send me some images, text and other
things for a subsite that will go up on art-anon.org.
It will act as THE main resource for writers and
gallerists to see what we're doing. It will also be
something for each of us to use to promote the show to
our friends and colleagues.

I have compiled a short list of blogs, papers,
magazines, galleries and other potentially interested
groups in Chicago as well as asked for the help of
friends I have in the area but from New York it's hard
to know what is most effective. So if any of you have
any leads please pass them along. Please observe
traditional email etiquettes when doing so though.
Only give me contacts for parties receptive to
promotion of this sort. The art world is full of
finicky people. We don't want to spam anyone and risk
alienating those we want to see the show.

In any case, I have yet to finalize the details for
image sizes and other related issues so when I get
that sorted out I'll email again with exactly what I
need.

Thanks,

Aaron.

As a short order cook of images, i try to incorporate suggestions for truck and other junk towards the top of the thing. bad, bad cassie. so if i was a short order image cook i would make grey eggs at a diner in the burbs.

ATTENTION. my emailing capabilities are null. this needs serious proofreading, can it be on the blog? for some reason i cant get onto my mindspring account today, dammnit.
As I mentioned before, I am leaving this town and this chair and computer Thursday night and will return to it on Monday. So, whatever changes I can make tonight and tomorrow during the day I will do and then will hand it back to aaron. some of the details on the back of the card are fuzzy. like where is this infamous "saic auditorium"? hows the layout and color rubbing everyone? whoops i forgot the logo. i will pop it in.

INSTALLATION Issues

We have been in touch with many of you 1:1 about your proposals for the upcoming exhibition. Jason Brown, of SURVIVAL DESIGN, will be handling all questions about installation, and you can direct them to him, here.

Please NOTE the truck will NOT have sheetrock walls. We will be using the truck in its raw state, and installing lighting on the ceiling. We will be using a 15' rented Ryder Co box-truck which runs on diesel -- so we can use bio-fuel.

Special hanging techniques and/or hardware are often necessary for "art in a truck" since all trucks BOUNCE, and bouncey art needs special consideration... Please think this issue through, and talk with Jason for suggestions or if you have any questions.

The attached image is from the RIDER Project's For Given: 1. Mobility 2.Chance exhibition, 2005, and gives you a good idea of a "raw" Ryder box truck. ALTHOUGH every truck is slightly different.

Best!

so what is to be said about this attempt at card design? its not mind blowing. that is for sure. but are the colors in the right ballpark? (wrigleyville?)
c